Childhoods 2005 Oslo

Interview with David Buckingham

David Buckingham is Professor of Education at the Institute of Education, University of London and Director of Centre for the Study of Children, Youth and Media. He is being interviewed by Randi Wærdahl, Post doctoral fellow, Department of Sociology and Human Geography, University of Oslo.

They discuss Children and Consumer Culture:

"Selling Childhood? Children and Consumer Culture"

Over the last twenty years, children have become an increasingly important consumer market. Marketers have co-opted arguments about children’s rights, representing themselves as agents of children’s empowerment as against the interests of adults. Meanwhile, campaigners seeking to protect children from consumer culture have fallen back on more conservative constructions of childhood, and on simplistic assertions about media effects. To date, much academic research in this field has been somewhat narrow and parochial. Professor Buckingham reflects on how we might balance out and theorise the relationship between structure and agency in children’s consumer culture; and how this might provide a more convincing basis for public policy.

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